Introduction

The Poloma Initiative for Girls’ Health & Education (PIGHE) is a youth-led non-profit working at the intersection of education, health, and gender empowerment in Northern Nigeria. As a mission-driven organization advocating for adolescent girls, PIGHE needed a strong, memorable, and human-centered visual identity that could resonate with donors, local communities, and the young girls they serve.

The Problem

PIGHE lacked a unified visual language that truly represented its core values—health, education, empowerment, and inclusivity. Their brand presence needed to speak to multiple audiences: grassroots communities, institutional partners, volunteers, and international donors. The challenge was to build a brand identity that was youthful yet credible, local yet scalable.

The Solution

We developed a comprehensive brand identity system that bridges empathy with purpose. The centerpiece—a thoughtful combination logo—uses symbolic tiles representing education (leaf), femininity (female symbol), and care (heart), interwoven by paths denoting partnership and unity. The design is clean, soft-edged, and vibrant, intentionally crafted to be approachable and emotionally resonant.

Brand Strategy

The brand color palette was deliberately chosen to evoke meaning:

• Pink (#e21a5b) — femininity and focus on girls

• Blue (#0b78bd) — health and trust

• Green (#89c63d) — education and growth

These primary colors were supported by vibrant secondary tones to enhance visibility, appeal to youth, and maintain versatility across digital and physical platforms.

Typography choices were made strategically:

• CMG SANS for clarity and professionalism—ideal for stakeholders and reports

• KRISTEN ITC for warmth and child-friendliness—ideal for youth-targeted materials

Deliverables

• Full Brand Identity System

• Logo Variations (Primary, Mono, Gradient, Abbreviated)

• Brand Color System & Gradients

• Typography Guidelines

• Stationery Suite (Letterhead, Notepad, Envelope, ID cards)

• Uniforms (T-shirts, Face caps, Face masks)

• Digital Assets (Website mockups, Social media banners, Campaign posters)

• Promotional Collaterals (Tote bags, Roll-up banners, Ad banners)

Impact

This identity repositioned PIGHE as a forward-thinking, youth-focused brand capable of commanding attention and driving community action. With its vibrant and symbolic design language, the new brand now effectively connects with its core audience and inspires confidence among funders and partners.

Designer's Note

Branding for impact-driven organizations goes beyond aesthetics—it’s about designing hope, dignity, and empowerment. This project stands out as one where design met humanity at a critical intersection. I’m proud to have created a visual system that doesn't just look good but stands for something bigger.

See It in Action

View Full Project |
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